Mr. Allison, 47, is a key player in a movement of men’s rights activists challenging female-focused businesses, marketing strategies, educational programs and civic projects that have surged since the election of President Trump in November 2016 and the #MeToo movement.
He has been a plaintiff in 13 lawsuits, most of which cite discrimination against men in violation of California’s Unruh Civil Rights Act . . . Mr. Allison and his cohort would like to remind everyone that Unruh’s broad promise of “full and equal accommodations, advantages, facilities, privileges or services” extends to men.
Last September, Mr. Allison sued Ladies Get Paid, a career-development company for women, after he was turned away from one of its gatherings at a bar in San Diego. (Mr. Allison also sued the bar and bar’s owner.)
Founded in 2016 by Claire Wasserman, a former marketing director, Ladies Get Paid was intended as a “safe zone,” she said, where women could speak openly about money and issues contributing to pay disparities and “uncomfortable gender dynamics at work.”
California law provides that if the court finds there has been a civil-rights violation, the defendant is subject to a fine and must pay the prevailing plaintiff’s legal fees and costs. Ms. Wasserman’s company is new and self-funded; she took her lawyer’s advice, which was to settle the cases. She has changed her company’s policy, and it now welcomes men at events.
“We don’t have the money to fight it,” Ms. Wasserman said. “These guys are winning. We are rolling over and funding them.”