For all those haters of women-led, film franchises we’ve got news: Films which feature female leads are more likely to perform better at the box office.
The study qualified the existence of female-leads using the the Bechdel test– where a film was seen to have at least two female characters who interacted with one another about a topic separate from men.
Since 2012, all films that made more than $1B in box office revenue had passed the Bechdel Test. Films with a female lead generated higher box office for all categories except $30M to $50M.
Source: Films with female leads do better at box office, new study finds