How to drive cultural change to shift stubborn gender roles

KPMG’s 2018 report The Cost of Coming Back: Achieving a Better Deal for Working Mothers found that it would cost some professionally qualified working mums almost $30 a day in tax, lost payments and out-of-pocket childcare expenses to increase their working days from three to four per week.

Other working mothers would lose almost $80 a day by moving from four to five days per week of work. Outcomes like this are at odds with the Government’s intention to boost women’s workforce participation as part of increasing our national productivity.

It is also worth considering whether Australia should follow the UK and various other countries who have introduced laws or codes banning sexism in advertising.

In June, the UK’s Advertising Standards Authority banned ads that feature gender stereotypes (such as men lying around while women do all the cleaning or women having difficulty parking the car), following a report that found that gender-stereotypical imagery and rhetoric “can lead to unequal gender outcomes in public and private aspects of people’s lives.”

Source: How to drive cultural change to shift stubborn gender roles

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