Over recent weeks, the slogan “ditch the witch” has been featured alongside AI-generated photos of Victorian premier Jacinta Allan. She’s depicted in a dusty and distressed witch’s hat, a fake wart on her chin, on billboards and trucks around Melbourne in the lead up to the state election this November.
Instead of critiquing her policies or governance, the campaign attacked her gender. The brothel owner who partly funded the campaign says the slogan is not sexist.
It’s not the first time the phrase has been used that way. In 2011, then-opposition leader Tony Abbott stood before protest placards that read “ditch the witch”, targeted on that occasion toward our first woman prime minister, Julia Gillard.
In fact, there is a long sexist history of labelling women in power as witches.
So, why is it misogynistic to call a powerful woman a “witch”?

Witchy women weren’t always bad.
In early European medieval stories, for instance, the magical woman Morgan Le Fay is described as a healer and scientist. Then, starting around the 12th century she is recast as a vindictive, evil character.
From the early 15th century on, it became a very derisive way to refer to women. Texts like German friar Heinrich Kramer’s misogynistic witch-hunting manual Malleus Maleficarum (1486), among others, were highly influential in shaping the negative image of the witch.
Threatening the patriarchy by displaying ambition or failing to conform to societal gender norms – such as the expectation to be “beautiful”, to bear children and to be a “good wife” – began to be taken as evidence of witchcraft. Think of the infamous Salem witch trials of the 1690s in America, where Bridget Bishop, an elderly, poor and argumentative widow and midwife – all of which were taken as evidence of her being a witch – was the first to be executed.
Many women were violently killed as a result.
Witch-hunts have since shifted from the literal to the metaphorical.
Contemporary witch-hunts demonise women who hold positions of power or possess similar traits to the women deemed witches centuries ago.
Feminist scholars note how frequently women who rise in male-dominated institutions are marked as “bad women” who can potentially threaten the patriarchy, making them targets for misogyny.
From the 20th century, witches have been embraced and reclaimed by some feminists who deconstructed the negative stereotypes. They have reinterpreted the witch as a feminist icon of women’s resistance.
Source: Why is it misogynistic to call a woman a ‘witch’?

