The chief executive of the Women’s Resource Centre, Vivienne Hayes, told The Guardian “This use of International Women’s Day by companies is part of the co-option of feminism and women’s equality into a much more mainstream position, that has led to the corporatisation of the advancement of women’s rights.”
The blatant commercialism of a day designed to highlight the very real inequity women and girls continue to face is vile. The absolute last thing any woman or girl the world over needs is a corporate version of Mother’s Day.
On Sunday Westfield Hornsby ran a promotion with a list of seven different ways women could ‘celebrate’ IWD. From getting a blow dry, to a mani/pedi, new dress or eating a pastry, I very nearly threw up.