Encouraging major brands to pull their marketing spend from a major media platform like Jones’ radio program is no small feat and there are 55,000 witches around Australia to thank for it.
The page’s name was inspired by the famous text message federal MP Peter Dutton accidentally sent to political editor Samantha Maiden in which he described her as a ‘mad fucking witch’.
Within a few days 20,000 ‘witches’ had signed up. The group, which continually highlights government and societal misogyny: from the lack of women in government positions, to asylum seeker issues, Indigenous issues, cuts to women’s family violence services and cuts to women’s medical services, now has 55,000 followers. A number of volunteers work alongside Hill to manage the page.