Women’s Leadership Institute Australia released their latest Women for Media report, examining the role of female voices in the media.
The report divides the collected data into two separate sections.
The first, titled Big Picture, explores a sample of more than 57,000 online news articles published in May this year across outlets including The Guardian, The Daily Telegraph, The Australian and The Australian Financial Review to determine the number of women quoted, compared to men.
The results found that men’s voices continue to dominate — ‘she said’ appeared in 32 percent of the quotes in all the articles, while ‘he said’ made up 68 percent of the quotes.
The second section, titled ‘Top Billing’ looked at roughly 4000 articles appearing on either the first page of print publications or on the main section of the publication’s home page to determine the gender of the authors of the articles.
The data shows that men had the first (or only) byline in 65 percent of stories compared to women, who had 35 percent.