So her institute commissioned more research: this time, a global study of gender in film in the 10 biggest film markets (including Australia) in the world. The findings were “bleak”, she said: of those characters seen to be holding a job, 77.5% were male and 22.5% were female.
This lack of onscreen depiction contributes to symbolic annihilation, she said, by which those that don’t see themselves reflected on screen believe they are unimportant. She quoted damning statistics that show the more hours of television a girl watches, the fewer options she thinks she has in life.
https://www.theguardian.com/culture/2017/mar/06/how-geena-davis-became-a-champion-for-women-on-screen?