The Alan Jones Breakfast Show on 2GB has lost about half of its advertising revenue after a boycott over the radio host’s comments about New Zealand Prime Minister Jacinda Ardern.
According to a report from The Sydney Morning Herald, sources close to the commercial dealings of the station have said that on an annual basis, the boycott could cost the show about $6 million in advertising. The top-rating show typically brings in $12 million a year.
Jones has faced major commercial backlash since he used violent language towards Jacinda Ardern in August. On his popular breakfast program, Jones said that the New Zealand Prime Minister should have a sock shoved down her throat and that she needed a “backhander”.